Membership Matters!

This seminar explores a new approach to membership.  Borrowing lessons from consumer research on "horizontal segmentation" and targeted marketing, we'll discuss effective ways to reach out to specific groups in the community.  We'll explore increasing ethnic diversity by engaging in service projects.  Use the Rotary Health Clubs Check to pinpoint problem areas, and discuss possible solutions.  And how to use the new flexibility in membership categories to maximize our impact in "doing good in the world."  You don't want to miss this!